A recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel.
HTML emails are a very effective way of communicating with past, current or prospective clients. It allows interactivity with your customer via pictures, video and links to your products. It also allows your prospective clients to remove their name from your mailing list, thus providing you with qualified customers.
Below is an example of an html email